CPA Marketing: All You Need To Know As a Beginner

What is CPA Marketing

CPA, which stands for Cost per Action, is basically a form of affiliate advertisement that is used by almost all companies throughout the world in order to generate leads for their products. This marketing is done by affiliates who work through their own websites in order to send traffic to the advertiser?s website for the product of the company. CPA deals with specific forms of marketing which involve pay per click and pay per lead ads.

Although Google used CPA networking as a major part of their advertising campaign till June 2008, eBay has now taken up this form of marketing and calls it AdContext. CPA is also known as Cost per Acquisition. This makes more sense literally, since affiliate advertisers under CPA networks are paid based on what the advertiser acquires from his or her customers

There is no returning of funds in this sort of advertisement. As long as the entire action is completed by potential customers, affiliates get paid per lead that they provide to the advertiser.

This makes it easier and simpler for advertisers to work for their company, as well as for affiliates to work for their advertisers.

Since there are many CPA networks out there and hundreds of affiliates are hired from these networks, advertisers usually have affiliate managers who go through the resume of each of these affiliates and hire only those who have the best lead generation records, or are the most appropriate for a specific line of marketing.

The basic deal with CPA marketing is to generate traffic to the company?s website. This job is outsourced by the advertisers of these companies to the affiliates, who in turn get paid in commission depending on the quality of lead generation that they can provide. Affiliates then use various forms of advertising such as banner ads, keywords, article directories, pay per click ads and video ads to attract more traffic for the website.

Companies that sell insurance, credit and/or debit cards, public bonds or even ring tones of cellphones, use CPA networks to build their leads. Affiliates should stay in touch with their managers since the latter are well informed about the latest information regarding the COA networks and the newest ideas for this sort of marketing.

Although getting paid $30 for each action that an affiliate is able to generate from potential customers may seem like a cheap bargain for the work that they go through, if they have a handsome customer profile of about 400 to 500, then this amount can multiply into a hefty pay packet per month.

How to Select the Right CPA Offer

Once you've been selected by a CPA network, you will need to start to make choices relating to

the offers that you are attracted to selling to your online customers. Don't make your choice based just on your likes and dislikes, which means you will need to find the niches that sell more, and that direct high amounts of traffic to enjoy making the huge bucks.

How to Study the Market Competition

The main facet of any business success is the creative intelligence. It really isn't just about who you know, working exhaustively, or luck. No matter what you do, you should always be at your creative best. To be at your best with CPA marketing, you need to do an overload of research to learn what keywords always hit big in the search engines and the ones that are always popular, and you need to watch out for the well-known niches using the many trend sites.

Once you know the keywords that are searched extensively. This means that they haven't been used in CPA offers yet, and so you can grab them to use to create your own advertisements for sale.

How do you compare CPA offers: 

The main CPA mantra is that your choices should be the ones that are hot, trendy, popular and

  highest in demand. If you can find that with CPA offers, regardless if they generate a little or a

lot of traffic, whether they will fall, or don't- you will be making the correct decision with less

likelihood of facing defeat.

When you are trying to make the choice regarding which CPA offers you should pick to sell,

instead of undertaking individually going through them, which is extremely time consuming, why

not take advantage of the many online tools and programs that can quickly help you to located

the information you need.

It is a misconception believing that if a CPA offer provides the highest pay then it is the right

choice. This is thinking that can lead to failure. You need to do your research find the niche

product that's going to sell over and over again!

Methods of CPA Promotion

There are a number of ways that your CPA promotion can be done. Some of these involve you

having your own website while others do not. CPA marketing is very similar to other forms of

marketing. At the beginning, you will need to take some time to think about what product you

can promote that will fit your niche and where you can market it, where your visitors will either

be interested in learning more or in buying a product.

Let's have a look at some of the most commonly used promotional methods for CPA marketing

on websites.

1. Sales or Landing Page - 

This is like a direct sales page and should usually provide additional

information on the product. Usually it's set up to be a hard sale, working hard to get the visitor to

click through to the merchant or at least sign up to the site's mailing list. Some sales pages

attempt to achieve both of these; however, often it is more beneficial to have one direct path

through your landing page. If you have too many options, you could lose more clicks.

2. Review Website -

This type of site usually contains three or more products in a specific niche

such as weight loss or gardening. There will be a brief introduction to each of the products,

followed by a review of the performance of the product, and then often followed with a star

rating out of five. Each product is usually ranked in order and should contain a link to either a

personalized landing page or directly to the merchant's page.

3. Splash Page -

 Generally, this contains light content with flashy graphics a punchy headline.

The copy encourages the visitors to input their details or to click through to the merchant's site.

There is minimal product information provided. These kinds of pages are often used with

products that don't need much explanation or that are already known in the marketplace like the

iPhone.

4. Fun Landing Page - 

This is similar to a splash page but simpler. Generally, there is a

question with two or more answers, which can be clicked on using the very large dominant

buttons. Sometimes a game is used on this kind of page. It isn't the type of page that someone

revisits. It's only goal is for your visitors to click-through now.

We've talked about different promotional methods on your website. Of course, there are other

methods but this is one of the most popular.

There are many CPA Marketing platforms that an affiliate marketer can chose to join.

Here are the three top CPA Marketing platforms

 cpagrip

 OGAds

 cpalead

1 CPAGRIP :  CPAGrip is a tool that simplifies the process of social media automation for businesses. CPAGrip is a CPA affiliate network that provides some of the greatest Cost Per Action (CPA) and Pays Per Download (PPD) products available today. It features a variety of transactions through which you may make and sell money

 How to create CPAGRIP account 

To create cpagrip account, visit https://www.cpagrip.com

2 OGAds :OGAds is a mobile and desktop content locking CPA network which pays its users for driving traffic to the content locker and makes them complete tasks like submitting emails, install apps

How to create OGAds Account 

To create an OGAds account, visit https://www.ogads.com

3  CPALEAD :  CPAlead is a real time bidding DSP and SSP marketplace that connects mobile app advertisers to anyone with mobile traffic.

How to create CPALEAD account

Visit this site https://www.cpalead.com to create an account with cpalead

How You Can Generate Natural Traffic to Your CPA Offer

f you want to promote your campaign for your CPA offer, you need to make sure that you are

able to generate enough traftic to your site(s) using the natural search enginesS. This means you

need to learn how to eniist your site with the many search engines such as Google, Yaho0, or MSN. The higher the rank your site has in the search engines, the more money you are going to be able to generate. So how can you ensure that you have a high page rank? Ihere are actualy

two basic ways you can do that

#1 On Page Factors

What this means is that you need to use keywords that are very direct and inteligent as well as

keywords that are highly relevant to any of the offers you provide. This also means that you

need to make sure that your html tags contain the keywords, along with any of your H1, H2

and/or H3 tags, picture tags, video tags and your URLs should always contain the keywords.

# 2 Off Page Factors

What this means is that you need to promote your website by using other websites to do so.

This will depend on how deep of a connection you have with the other websites in order to be

able to maximize the benefits from these sites. You will need to make sure that you are keeping

an eye on the anchor text, the number of inbound links, and the IP address which you use to link to your page ith some of these sites.

Something else you can consider is misspelled keywords. While often overlooked it can be a great way to increase your traffic to your site. When users type the name of the produc/service

they are loOking for into the search engine, many times they are speling it wrong. What you should do is take the time to create a separate group of keywords that are misspelled in Yahoo,

Google, Msn, and any of the other search engines you are targeting on. When you do this, you are able to direct those misspelled keyword searches straight to your website without any real hassle and those are potential customers that are being overlooked by the masses. There's

great opportunities here!

Now that you have some solid tips on how to generate CPA offers what are you waiting for?

Why Do So Many CPA Afiliate Markets Fail

You're ready to quit your day job -tell your boss to take a hike and head on over to the online world to take advantage of internet marketing. You sit into the wee hours of the morning obsessed. Everything sounds amazing from Facebook money making to email marketing to making money on YouTube. It makes sense to you, so you buy a course. This is like the gold rush of the 1800s and you are about to strike it rich The next thing you know, your brain runs out of room for the clutter, your wallet is empty and your dream dies before it ever gets off the ground. Yet you could have avoided all of this. You really could have struck gold-so what did

you do wrong?

You Quit Too Soon It's Also What CPA Marketers Do Far Too Often

If you don't buy a ticket to the lotery, you can't win. Never have truer words been said. The prize for internet marketing isn't just big - it's huge its life changing. If you want to succeed,

you need to 'never say die. That attitude is will guarantee that you will eventually enjoy Success. Hang on to your day job for a little longer, put your energy into getting your CPA marketing off the ground, and then you will be ready to quit with success already in your pocket.

Running Before You Walk

In other words, too much too fast, which will reduce your chances of making decent money

online. It's much better to work towards making and extra $20 a day then to go too BIG right

from the beginning, spreading yourself too thin because you believe that you need to be making

$100 a day right now! Slow and steady really does win the online race. That's how you will enjoy successful CPA marketing.

Is Your CPA Marketing Actually Working?

If you want to be successful working online, you need to ready to test and tweak everything you do in an ongoing fashion. It's common for newbie's to CPA marketing to be reckless and this often results in some profit, but the problem is you aren't able to pinpoint just how or why you made the money so you aren't able to duplicate your results. You need to be smarter than that - you need to keep good notes. Try something-wait - evaluate.

CPA Marketing Done Right Means Success

Do it right, take your time, be patient, be flexible and you can enjoy CPA Marketing success.

CPA Marketing What's All the Hype

Most of us know about affiliate marketing, which is type of virtual advertisement used by companies around the world to sell their products to consumers from around the globe. But have you heard of CPA marketing? CPA marketing stands for Cost per Action marketing.

The idea with CPA marketing plan is to gather helpful information from possible customers and convert these into profitable leads to generate sales now and in the future. This information

comes in all different forms such as telephone number, email address, credit card number, etc.

Depending on how significant the information, will determine how much marketers in a CPA network are paid. All you need is potential customers who visit your site and submit this crucial information about themselves so that the company you are working for can use it in future affiliate marketing campaigns. Sometimes the pay for a single bit of information can is less than a dollar, while other times it can be as more than $50.

The best thing about CPA marketing is that you get paid even when you aren't able to sell the company's product. Basically, if the visitor to your site clicks on an advertisement, signs up for a

regular subscription, downloads a newsletter etc, you get paid your commission.

If you want to be taken seriously as a CPA marketer and have a hope of being accepted by

CPA networks you must have your own website. Companies will want to see that your site is

complete and able to promote their products. If you don't have your own site, immediately create one or hire someone to create one for you.

Once you have your site is up and running you will have to embed HTML code and links of to the products of the company you will be CPA networking with. You can ask the site designer to do this job for you if you don't have the skill.

Cost per Action marketing is far more profitable than affiliate marketing. That's because with affiliate marketing you can only get paid if there is a sale. With CPA marketing, you get paid as long as you derive some sort of activity from the consumer. Generally, generation of leads is what companies are looking for from their CPA marketer.

Once you find a profitable line of advertising with a CPA network, you can build on your leads by indulging in affiliate marketing of the same products. You can invest in your site by submitting articles to article directories to help build awareness that your site exists. You can also use

Google AdSense to achieve the same.

5 Steps to Choose the Best CPA Offer to Promote

If you want to create the best CPA offer to promote, follow these five steps.

Step #1

Picking a niche that you think you can promote takes a litie strategy. It's good to choose a niche

that you have some knowledge in, because this can help to reduce the time it takes to get going. If you aren't sure at the beginning, don't worry, you will develop this skil you need over time. If you are new to this, I would recommend that you look for something in the payout range

of $2 to $10. This will help keep your testing cheap. The last thing you need to consider is the source of your traffic. Some traffic sources will not allow some types of offers or they might not

do well with a certain offer.

Step #2

Find your niche and then seek out the top offers that have on average the highest network EPCS. List the top few offers on the CPA networks you have joined. You shouldn't compare network average EPCs between the various CPA networks. There are far too many variables and so your comparisons will not be valid or provide you with good insight.

Step #3

Your affiliate managers are there to help you and to answer your questions. One of the first you need to ask is what offers your affiliate manager feels is doing the best in your particular niche.

Step #4

Take the time to have a look at each offer in-depth. Look at things like the design, the landing page copy, the consumer price if it is a direct sale offer and just how you feel overall about the design. What is your gut feeling? Take advantage of Alexa.com, where you can checkout how much traffic the offer URL gets. This information can help you tell if the offer is new or if it's been around for some time. Being new should not be a deal breaker but it is something to be aware of and to pay attention to. Think about how easily or quickly you can make a good landing page.

Step #5

Pick two or three top offers that you are going to split test. It is important that you test each offer for a minimum of 100 clicks betore you make any decisions.

Step #6

This step is only necessary if your offer requires you to have approval. You will then need to reach out to the affiliate manager or the person that approves their network applications. Don't be afraid to pick up the phone and cal them as a follow up to your approval. Almost all are

going to call you to ensure you are a legitimate business, so beat them to it. If you are asked for your landing pages or your ads, its okay you shouldn't worry about this because it is pretty common.

Social Media Traffic to Your CPA Offers

Advertise your CPA and support it, by taking advantage of social media. There a media avenues for you to use. One of the most popular is forums, which are part of a CPA

Also read on:

 Affiliate Marketing

Amazon KDP

AMAZON Kindle Direct Publishing KDP

By the end of this write up, you should know everything about Amazon Kindle direct publishing (KDP).
This article trashes out the A-Z of Amazon kdp, so relax and read through the lines carefully as this article will help you get better experience on how to make money with Amazon kdp.

What is Amazon Kindle direct publishing (KDP)?

As it has been discussed in out previous article about affiliate marketing, that when it comes to becoming an affiliate, Amazon is one of the affiliate programs you can join. Though we can't actually say that Amazon kdp is an affiliate program, why, because affiliating is promoting other people's products and gets commissions for promotions converted to sales. But in Amazon kdp, people who love writing either in paper sheet or ebook are given opportunity by Amazon to publish their books on it's website there by reaching millions of Amazon ebook readers and the money the author of these books earn  depends on the number of reach, read, and purchase the book gets, so it's quite different from affiliate marketing because in this program, you are publishing, promoting and selling your own book and not others.

With kdp, you can publish your own e-book for paperback on Amazon for free, by doing this, your e-book will be available to millions of Amazon shoppers that users Kindle readers. You can as well offer your customers a physical paperback copy of your book with Amazon's free print-on-demand service.

In Amazon kdp, authors can publish their e-book and paperback book without any cost or inventory orders and this author still has the full right to their books, after publishing, it will be listed for sale all for FREE until you make a sale.

In addition, in Amazon kdp, you don't just publish your e-book alone, you can also publish a paperback or both, Amazon will print your e-book and ship it out to your customers for you without purchasing any inventory ahead.

When discussing about the revenue an author gets, Amazon shares certain portion of the author's revenue on each sales the book gets, depending on the royalty option the author ( you) chosed and how large is your e-book file is, this is explain in this article.....

Another interesting part is that, with one account on Amazon kdp, you can publish as many e-book or paperback books, even under different pen names and categories, and if you as an author will like to have some hard copy of your book on hand to sell or gift your friends, you can place a wholesale book other within your kdp account. That sounds interesting right?

These books will be printed by Amazon depending on the number of copies you ordered and then the books will be shipped to you, but a printing cost for each book must be paid.

Will my book rank on the Kindle store just like amazon.com ?

Yes! Infact, as a small and upcoming author, you will have the same opportunity as the better-known and popular popular author to rise in rank and make a lot of sales. You'll also have access to millions of Kindle direct users, provided you own the right to your book in the territories it's sold.

What kind of book is acceptable by Amazon kdp?

Content typically publish using kdp according to the kdp help page include:
Poetry
Textbook
Novels
Book series
Children books
Comics
Journals

Kdp is not limited to the above listed categories alone, theirs also numerous categories of ebooks that can be published on kdp.

KDP Royalties

Kdp royalties is the form of revenue a publisher gets when making sales per e-book, when you publish e-book kdp, in you will be paid in royalties because both you and Amazon receive a percentage of the revenue...

Generally there are two royalty rate by kdp to choose from 35% and 70%, looking at the range, you'll want to go with the 70% isn't it? But to qualify for the 70% royalty rate, you must meet certain criteria.

1. Your e-book must be between $2.99 and $9.99

2. A "delivery fee" is needed to be paid for each purchase, depending on your ebook file size.
Normally, Amazon charges $0.15 per megabyte for each book sold between $2.99 and $9.99, you don't have to be afraid if your e-book file size is large because Amazon compresses e-book files, so you fee may not be as high as you think.

3. When thinking of selling physical copies, the ebook price must be at least 20% below the paperback's list price.

4. To be eligible for the 70% royalty rate on sales to customers in Mexico, India, Japan, and Brazil, your e-book must be enrolled in kdp select.

5. You must own the copyright to the book. If the book is public domain, you can not receive a 70% royalty.

Requirements for the 35% royalty rate option

1. You will only receive a 35% royalty if your e-book is prizes below $2.99 or above $9.99

2. Paying a delivery fee is not necessary when choosithis option.

3. Large books such as text book, cookbooks, or picture books with big file sizes is good for the 35% royalty rate option.

Here is an illustration.....

For 35% royalty rate option

Books less than 3MB
Minimum list price $0.99, maximum list price $200.00
Books with 3MB to 10MB
Minimum list price $1.99, Maximum list price $200.00
Books with over 10MB
Minimum list price $2.99 Maximum list price $200.00

For 70% Royalty rate
Minimum list price $2.99, maximum list price $9.99

Paperback Royalties

In paperback book, the royalty structure is different.
On paperbacks sold on Amazon, kdp offers a fixed 60% royalty rate. The printing price is then subtracted from your royalty by Amazon depending on the page count, ink type, and the Amazon market place your paperback was ordered from.

To figure out how much you will be paid for your paperback book, here is an equation to illustrate:
(Royalty rate X List price) -- printing cost = royalty

Let's say your list price is $15 and your book is 333-page paperback with black ink sold on the US market place:
(0.60 X $15) -- $4.85 = $5.15
The $4.15 is the royalty rate paid for that sale.

Can I Advertise my Book on Amazon kdp?

Yes! There are lots of cool Marketing tools by Amazon to get your books right in front of your potential customers, Amazon advertising is one of them.
You should be familiar with the sponsored product ads, as a type of Amazon pay-per-click advertising PPC.

In this system, you set up an ad campaign in which you target specific keywords relevant to your book. When a customer searches for this keywords on Amazon,  your ad will appear within the searched results

Kdp select is another proven way your e-book can get noticed on Amazon. Though this method is optional, and only eligible for ebooks not paperbacks. Authors and publishers are eligible to enroll thier Kindle books in kdp select regardless of where they live.

Enrolling for kdp makes your Kindle book eligible for the 70% royalty earnings on sales to customers from Brazil, India, Japan, and Mexico,

NOTE: you must enroll for kdp to enjoy this benefit, if not, your royalty will be 35% for these countries.

Publishers also have access to placing both the regular price and the promotional price, aloniwith a count down clock for the discount, that is if the publisher wants to run a promotion for books publishsed

You can read more in the Amazon kdp help page.

How to Sign up for Amazon Kindle Direct Publishing (kdp) account.

Signing up an account with kdp is very simple and easy.

First, go to Kindle direct publishing website, and click sign up.

After you fill in the form provided by Amazon kdp, you can begin uploading your books.

To upload your book "create a new title" and choose Kindle ebook or paperback.

Fill in the I formation about your ebook, informations such as title, edition, author, description, publishing, right, and keywords.

Next, upload your manuscript, e-book preview and an "optional" e-book ISBN

you can now go ahead and place price on your ebook, you will choose if you'll enroll in kdp select, select the territories where you want to list your book, and select your royalty rate and price.

Under "royalty and pricing", you can decide to choose the 35% or the 70% plan. Your royalty will be shown to you by Amazon based on your list price.

Your e-book is ready for publishing.... So simple, your ebook or paperback will be available for sale on Amazon.

You can also read on:

Affiliate Marketing 

CPA Marketing

Amazon KDP

Advantage and Disadvantage of Affiliate Marketing

When looking into the perspective and the concept of affiliate marketing, it is very important to take a deep look at the factors to be considered before joining. Factors like the things it entails, it's requirements, and the benefits as well as the problems and difficulty surrounding affiliate marketing.

It has been discussed in our previous article about affiliate marketing that, it's a win-win scheme for both the advertising company and the affiliate.

The company benefits from low-cost advertising and the creative marketing effort of it's publisher and the affiliate benefits by earning income from the company.

Companies paid the cost per click (traffic) or cost per mile (impression) on advertisements, commisiyis paid on active sales or qualified leads.

Now, because of fraudulent activities caused by internet fraudsters by installing softwares that generate invalid clicks and impressions, most Affiliate programs now have strict terms and conditions.

The terms must be clearly spelled out, especially if the agreement pays per traffic rather than sales. These companies with strict terms and conditions purposely have them so as to prevent their products from fraud.

In summary, the advantages of affiliate marketing is the access to wider marketing, low-cost advertising and better accounting as well as qualified leads while the disadvantages is the less creative control, vulnerable to fraudsters, and subject to theft. 

Types of Affiliate Marketing

There are three main types of affiliate marketing:

Unattached, related, and involved affiliate marketing.

1. Unattached Affiliate Marketing

This is an advertising scheme in which the publisher i.e affiliate has no connection whatsoever to the product or service they are promoting. 

The affiliate skill or expertise are not related to what they are promoting.

This is the most popular affiliate marketing. The affiliate has no authority on or make claims about the use of what they are promoting, because of this, affiliates can't recommend or advise potential consumers on the products they are purchasing.

2. Related Affiliate Marketing

Related affiliate marketing involves the promotion of products or services by an affiliate with some little relationship to what they are Marketing.

The connection is between the affiliate's niche and the product/service. The affiliate has enough skill influence to generate traffic, though the affiliate makes no claims about the use of the product or service.

3. Involved Affiliate Marketing

This involved a deeper connection between the affiliate and the product/service they're promoting. The affiliate might have use the product and are very confident in their positive experience can be shared to others.

They serve as trusted services of information but the bad side is that, the affiliate's reputation may be compromised by any problems arising from the product they promotes.

How to Become an Affiliate Marketer

Becoming an affiliate marketer is quite easy...

First, identify what method and platform you will use to promote products and services. Bloggers earn more in affiliate marketing with blogs being an effective channel for advertising and promoting as it allows bloggers to express an opinion about the affiliate products on their blog.

Secondly, find a specific category that you are comfortable with or interested in, after identifying a platform.

If an affiliate is focused on a segment, he or she has an higher chance of getting a dedicated consumer base. Do research on affiliate programs and identify one or more based on your area of specialization

The third thing to do if you want to become an affiliate is to develop solid and attracting contents around the product you're promoting and work to increase traffic on your domain

Can I start affiliate marketing with no money?

Of course, there are numerous free platforms and affiliate networks for little or no money. Although a lots of effort like large online following through blogging, social media posting and so on needs to be added.

How much do affiliate earn?

It depends, mostly on the types of affiliate marketing program you join. The income for affiliate marketer varies. Some affiliates make a few hundred dollars and some are making six figures depending on what is being promoted. 

The influence an affiliate has, the affiliate's reach and how much time is sacrificed in marketing other people's products. Generally, those spending more time marketing the company's products will earn more money

Affiliate Marketing

An advertising scheme in which a company compensates third-party publishers to drive traffic or generate sales for their products and services.

These publishers are people or persons referred to as affiliates.

These affiliates promotes companies products and get commission for the product promoted, provided there is a lead to the promoted products. The commission paid by the advertising company steer ups affiliates to find a way and promote the company's sales.

When talking about affiliate marketing, a company compensates partners for business created from the affiliates.

Payment to affiliates differs, depending on the type of affiliate marketing scheme they do. 

Some marketing scheme pays affiliate per sales while some pay per click and some per impressions.

There are three types of of affiliate marketing scheme. 

1. Unattached affiliate marketing

2. Related affiliate marketing

3. Involved affiliate marketing

Affiliate marketing started like beginning with the dust, but digital marketing, analytics and cookies have made affiliate marketing a billion-dollar industry.

A company running an affiliate marketing program can track the links that generate leads and internal analytics see how many converts to sales.

An affiliate could be a owner of numerous websites and email marketing lists. The wider it's network depends on the more websites or email lists the affiliate has.

An affiliate promotes products by running ads like the text ads, posting links on it's website, banner ads or sending emails to clientele.

Visitors who click the ads or link are redirected to the company's e-commerce site, if the visitor purchase the product or service, then the company that is advertising credits the affiliate. Commissions could be 2%, 5%, to 10%, of the sales price.

Having said that, you could say affiliate marketing is a win-win program for advertisers (company) and publishers (affiliate)

You can also read on: 

Types of affiliate marketing networks

How to become an affiliate marketer