Advantage and Disadvantage of Affiliate Marketing

When looking into the perspective and the concept of affiliate marketing, it is very important to take a deep look at the factors to be considered before joining. Factors like the things it entails, it's requirements, and the benefits as well as the problems and difficulty surrounding affiliate marketing.

It has been discussed in our previous article about affiliate marketing that, it's a win-win scheme for both the advertising company and the affiliate.

The company benefits from low-cost advertising and the creative marketing effort of it's publisher and the affiliate benefits by earning income from the company.

Companies paid the cost per click (traffic) or cost per mile (impression) on advertisements, commisiyis paid on active sales or qualified leads.

Now, because of fraudulent activities caused by internet fraudsters by installing softwares that generate invalid clicks and impressions, most Affiliate programs now have strict terms and conditions.

The terms must be clearly spelled out, especially if the agreement pays per traffic rather than sales. These companies with strict terms and conditions purposely have them so as to prevent their products from fraud.

In summary, the advantages of affiliate marketing is the access to wider marketing, low-cost advertising and better accounting as well as qualified leads while the disadvantages is the less creative control, vulnerable to fraudsters, and subject to theft.